Via Francesca was started by Francesca Fidanzi in 2012 while she was studying business at the University of Central Florida. It started out as an online-based company where Francesca sold jewelry that she handcrafted between classes & her job as a server.

A month after graduation, she opened her first store in Orlando. A few moves and expansions later, we've found ourselves in beautiful Downtown Lake Mary & have become more than just a store carrying Francesca's work. 

Our store features work from around 30 different artists, all located in Central Florida. We believe in all things local and handmade, & we uphold that in our products found in store. Everything in our store is handcrafted by local artisans - with the exception of our carefully curated selection of live plants and crystal specimens. We have a variety of art, furniture, candles, decor, jewelry, accessories, self-care products & more.

Our store also features a workshop studio - where Francesca continues to make her products & where we host fun workshops & classes. 

 We are a small business born in a dorm room, turned into a Lake Mary staple. Come check us out, we'd love to meet you!