What is Via Francesca?


Our Story

Via Francesca was started by Francesca Fidanzi in 2012 while she was studying business at the University of Central Florida. It started out as an online-based company where Francesca sold jewelry that she handcrafted between classes & her job as a server.

A month after graduation, she opened her first store in Orlando. A few moves and expansions later, we've found ourselves in beautiful Downtown Lake Mary & have become more than just a store carrying Francesca's work. 

Our store features work from around 30 different artists, all located in Central Florida. We believe in all things local and handmade, & we uphold that in our products found in store. Everything in our store is handcrafted by local artisans - with the exception of our carefully curated selection of live plants and crystal specimens. We have a variety of art, furniture, candles, decor, jewelry, accessories, self-care products & more.

Our store also features a workshop studio - where Francesca continues to make her products & where we host fun workshops & classes. 

 We are a small business born in a dorm room, turned into a Lake Mary staple. Come check us out, we'd love to meet you!


The Artisan Way

Express YOUR Creativity!

Made Especially For You

Our store offers a wide variety of jewelry, accessories, home decor and self-care products all locally handcrafted by artisans with a passion for their work.


Made Especially For You

Express YOUR Creativity!

Made Especially For You

We offer in-house personalization on hand stamped jewelry and accessories along with personalized pet portraits, wine glasses and more! Many of our other featured local artisans also offer personalization.


Express YOUR Creativity!

Express YOUR Creativity!

Express YOUR Creativity!

We want to give you the chance to express your creativity, too! Along with our awesome selection of professionally handcrafted goods, we offer classes and workshops that allow you to learn the basics and take home something made with YOUR hands.  Check out our calendar for workshop details.

Embrace Your Creative Side

Join us for a workshop, class or private party and express YOUR creativity as we guide you through making your own art. Check out our "WORKSHOP & EVENTS" section for our class calendar. Workshop shown in video: Paint Your Pet on a Glass


Via Francesca

152 N 4th Street Suite 1420 Lake Mary, FL 32746